A refreshing new logo and branding for a surveillance technology company. Ascendent Technology Group sells security camera solutions and was in need of an updated and more professional brand presence.

My direction for the branding was to give the feeling of a company that is current, technical and trustworthy. The icon’s stylized upward arrow with an A in the negative space was designed to be a unique but simple mark that ties in to the name of the company, while the type (a slightly modified font) was chosen for its modern feel and clean legibility. This logo has held up very well in multiple sizes and mediums, appearing on everything from cameras to lens cloths and favicons to building signage.