I love animation, and I really love typography. In 2013 those two passions combined when I was asked to create a concept for a promotional video advertising a new conference idea that Hungry For Life wanted to do. (They’ve since put the conference idea on hold and are making some changes to the format.)
I had a vision for a kinetic typography video that would catch people’s attention with powerful music and interesting animation, speaking a powerful message using just type. This was my first time working in Adobe After Effects and I had a blast making my vision come to life. My favorite detail about this video is the “swinging lightbulb” I animated off-screen that starts with a bounce as someone clicks it on (which you can also hear if you listen closely) and then swings back and forth throughout the beginning of the video, slowly coming to rest as the message in the video becomes more hopeful.