Infiniti Electro-Optics is a high-end surveillance imaging solutions company. With product price tags that can reach six figures and massive clients like the US Army and some of the world’s top defence contractors, they needed a brand refresh that felt strong and reputable.

I came up with a logo direction that was secure, reliable, and high quality. I also wanted the brand to feel right at home in industrial or military situations. The resulting icon is an infinity symbol made up of the letters E and O, so the icon literally reads “Infinity EO” to represent Infiniti Electro-Optics. Matching the icon to Hoefler & Co.’s high-end Gotham typeface completed the professional image.

I also directed the construction of a new website that positions the company as an industry-leading expert in the advanced technologies used in these types of surveillance systems.