MAC Infrared

I was hired to design a logo for a new company specializing in infrared imaging and electrical engineering. I wanted to create a strong, trustworthy presence that also gave visual hints as to what the company was involved in. I decided to use the colours found in infrared imaging in combination with a rough sketch of an electrical circuit that could double as a subtle M initial. Paired with just the right font, it balances a strong and professional look with a warm and approachable feel.