A startup tutoring business was looking for a strong and professional brand to attract clients. After trying a couple different ideas, we decided to go in the direction of a handwritten logo, and a stylized M resembling an open book. I believe handwritten logos should look as unique as possible, so instead of using a font for this logo I worked with a pressure-sensitive tablet and hand-drew the lettering in Adobe Illustrator.

The client loved my work so much that she hired me to design her primary promotional pieces as well.